Mark Cuban Said He Would Buy Bitcoin Over Gold ‘All Day, Every Day’ — Do Other Experts Agree?

Investing in cryptocurrency may seem riskier than tried-and-true bars of gold. However, despite a few recent dips, bitcoin is still near record highs with a current price of around $94,000 as of Feb. 24, 2025.

It’s no wonder then that bitcoin bulls have been getting more bullish, including billionaire entrepreneur Mark Cuban. The longtime bitcoin enthusiast once said he would buy the asset “all day, every day” over gold, and recently claimed it is a better version of gold in times of crisis or economic uncertainty.

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Cuban added that his preference for bitcoin partly stems from its supply-and-demand dynamics. The crypto has a hard cap set at 21 million coins, with around 19.5 million currently in circulation. “Gold isn’t based off the supply and demand of jewelry. People see it as an option in the event of the economy going down or something bad happening,” he said.

So that’s what Cuban thinks, but what about other experts in the field? Let’s explore three different takes on Cuban’s take on bitcoin.

Cuban Is Right

“Of course, I would buy bitcoin before buying gold,” said Trevor Filter, co-founder of digital payments platform Flexa. He added that bitcoin has real utility behind its capacity as an investment, and it’s perhaps the most promising asset today for digitizing value.

Several other experts echoed the sentiment, such as Austin Alexander, co-founder of LayerTwo Labs, who argued that bitcoin is better than gold as it’s more divisible and more transmissible, durable, scarce and portable. 

“With bitcoin, you can basically carry around $1 billion using what you’ve memorized in terms of your seed phrase,” he said. “To ship around large amounts of gold, you need basically an armada for protection, and that gets very, very expensive.”

Of course, the scarcity aspect Cuban mentioned is also agreed upon by experts who said there is a lot more upside to having from an investment perspective. 

“The more people that buy and the fewer people that sell that means the price is going to go up that’s just the nature of it,” Cuban said in the interview. “It’s a great store of value that’s why I have an investment in it, you know, because I do feel that the demand is going to exceed the number of people selling.”

And other experts argue that gold is an investment of the past, while bitcoin is “Gold 2.0.”

According to Evander Smart, founder of Bitcoin University and author of “The Book of Bitcoin,” gold was the best retail investment of the 19th century, real estate was the best retail investment of the 20th century, while Bitcoin is the best retail investment of the 21st century. 

“Why? You can take it anywhere in the world, for free- there are no holding costs, no management fees, the appreciation is unlimited, and proven.,” said Smart. “You don’t need a brokerage account, or to be an institutional or accredited investor. You can keep it in your home without a thief taking it from you. It basically does everything Gold can never do. It is Gold 2.0, and the right investment to get started with, today.”

Cuban’s Partly Right 

Lucas Kiely, chief investment officer of digital wealth platform Yield App, noted that some investors now consider bitcoin a better alternative to gold. 

For instance, he said, it has seen much stronger price growth — 44% per annum over the past decade over gold’s 2%. It is often also considered a better hedge against inflation, earning it the title “digital gold.” 

“However, bitcoin is also significantly more volatile,” he added. “While gold has remained relatively stable since the 1980s, bitcoin’s price soared nearly tenfold between January 2020 and the last halving in April 2021 and then plunged 53% the following month.”

In turn, he argued that bitcoin and gold have advantages and disadvantages. The amount each investor allocates to each will depend on their goals, time frame and risk appetite. 

“Bitcoin is a high-risk investment and would fit in a different risk bracket in a balanced investment portfolio,” he noted. 

Buying Both Bitcoin and Gold Is Right

When a true economic crisis occurs, Cuban thinks bitcoin will have a slight advantage. He said, “People look at bitcoin as a better version of gold, and I agree with that.”

However, some experts note that this is not an either-or decision. For instance, Joe Cavatoni, market strategist at the World Gold Council, said there is no demonstrated evidence of any switch trades taking place between gold and Bitcoin. 

“We’re more focused on bitcoin’s volatility and how it makes the case for a safe haven asset, like gold,” he said. “If you’re adding risk to your portfolio by adding bitcoin, then an increased allocation of gold can help hedge that risk — it doesn’t have to be one over the other, these assets are not competing against one another and the investment case is distinctly different.”

Finally, some experts said that Cuban is right in his assessment — in the current economic landscape of falling inflation. 

“Gold is a hard asset typically held as a hedge against inflation,” said Thomas Hogan, Ph.D., senior research faculty, American Institute for Economic Research, and former chief economist for the U.S. Senate Committee on Banking, Housing and Urban Affairs. “The price of gold rose during the pandemic recovery, but with inflation falling, it is not widely expected to appreciate significantly in coming years.”

Caitlyn Moorhead contributed to the reporting for this article.

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